Starbucks 2018 London Coffee Festival
Bringing a new Starbucks experience to the coffee connoisseur
The London Coffee Festival brings together the very best in the industry for an annual celebration of the brew. From espresso and arabica to cappuccino and iced coffee, independents and big brands gather at Old Truman Brewery in Shoreditch each year to show their wares.
At the Starbucks 2018 London Coffee Festival, it was important for Starbucks to bring something a little different to the party and their design team had some ambitious plans. The aim was to offer consumers a new Starbucks experience which went beyond the familiar store and service.
ClinkClink was tasked with helping the brand bring its pop-up Starbucks experience to life, to showcase new (and somewhat unexpected) products and to tell a different brand story.
Over 20,000 people came through the doors over the three days. What we achieved was to create intrigue and encourage coffee fans to experience Starbucks in a new way. In doing so, we helped the client to get the best possible value from their budget.
“ClinkClink worked wonders to help bring our brand story to life. They applied their knowledge and experience to make our ideas a reality – it was a hugely successful event for us.”
6,500
Number of people visited
8,256
Coffees served
10
DJ’s Played
12
Back stage fridges
3
Celebrity visitors
194
SQM of print
This was one of our favourite projects with Starbucks’ – not least because we got to test a LOT of coffee.
We relished the challenge of building, lighting, powering and managing this new coffee experience.
The pop-up experience, created in collaboration with Starbucks store design team had to be installed quickly and effectively.
With our team at mission control managing the mechanics of the stand, the Starbucks brand ambassadors were free to focus on the people and the products.
Baristas welcomed guests to the attractive seating areas and serving points whilst a multitude of hidden cabling and pipework behind the scenes allowed them to blend and serve ‘cold brew’ coffee from a vintage tap.
It took us a while to sleep after this one, but we loved every minute.
Looking to tell your brand story with events? Call us on for a chat. +44 117 924 0033
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